Saturday, November 23, 2013

What Everyone Should Know About Facebook Marketing

By Stavros Georgiadis


Developing a strong presence on Facebook is a great way to promote your business and stay in touch with your customers. But, prior to beginning your Facebook marketing campaign, you have to find out more about it. Read this article to learn some tips to make your efforts more effective. With a good plan, you are more likely to succeed.

Don't let spam overrun your page on Facebook. You can monitor your page by using filters, even if you are not online. You and your page administer can use it to filter keywords of your choice.

One method for generating interest in your business is by having a giveaway. Try getting your customers to 'like' your site by giving them something for free. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Custom Audiences will let you upload your current customer's email addresses so you can target them with ads. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

You can improve the value of your Facebook page by changing the tabs to suit your business. This organizes your information and keeps your site professional. For example, if a contest is going on you can have a tab there to get more information about it.

Facebook Offers is a great tool for running contests or giving away free products through your website. Just set the offer and choose to make a Promoted Post. If the offer is extra special, you can promote it to people that aren't fans as well.

Look into a Facebook advertisement to sell your product. You are able to customize your ad so that only one gender or a certain age group can see it. You can set a budget and work only as much as you want to. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You are able to discontinue your ad at any time.

Facebook is not necessarily the best place for your marketing. There are other social media platforms. As popular as Facebook is, not all cultures and age groups use it. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.

You don't want to be sharing updates that are not actually related to your own content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you wish to share personal information, do so on your personal Facebook page.

Ask your fans for advise about various decisions you need to make about your company or business. Customers love to feel important. This is a great way to help build a community within your brand. If you blog, ask fans what they want to hear about. As mentioned earlier, many folks from all types of realms use Facebook. If Facebook is one of your methods of marketing your message, you might be amazed by the results it can produce. Just use what has been gone over here, and you should have no problem seeing things take shape.




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