Saturday, November 30, 2013

Search Engine Optimization: What You Need To Know

By Stavros Georgiadis


By improving your website's SEO you will also increase its ranking on the major search engines. There is an entire industry that revolves around search engine optimization. There are those who would say that SEO is best left to the professionals. These people are, of course, talking nonsense.

If you want SEO to help increase the traffic to your website, you need to code it appropriately. If your code is messy, search engines may not be able to index it. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.

Research the amount of time each company has been in business. Prior to making any decisions, understand the risks that are involved.

If you hope to be ranked highly, you must help the web spiders achieve their goal. The spiders will move through your site, looking at your content and keywords, but they need to be able to get around easily. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.

Plan your pages to keep viewers there longer once they visit. This will raise your PageRank faster than if you just increase traffic to your website. Some evidence shows that people spending more time on your site is better. Do every thing you can to keep visitors engaged. When customers can chat, discuss, and interact with each other on your site, they are more likely to stay longer.

If your website includes audio and video content, you should consider including detailed transcripts. The main reason providing transcripts is helpful is because this content then can be utilized by search engines. Their spiders can crawl and index the information. In video or audio format, they cannot.

A lot of people think that using keywords in HTML comments is useful for SEO. You should focus on the things you post on your site.

Proofreading is an important part of any website, but it is often forgotten by site owners. You should carefully read all the text on your site to make sure that it is logical and error free, so your visitors and search engines can easily understand it. Spell your keywords correctly and avoid obvious grammar mistakes. Otherwise, you risk having search engines lower your site's ranking.

Establish a sight map with keywords. A site map basically shows all the areas available to viewers on your websites, and provides an easy access point to find what they are looking for. Ease of access can be important to a search engine's rankings, so these site maps will help your website rank higher.

To optimize the images on your site for search engines, always fill in the "alt" tag with a relevant description. These tags take the place of images if the image cannot be displayed. Search engines will also read these tags, and use them when determining your site's ranking, so make sure to put in some keywords. Search engine optimization is a field with a lot of information to master, but there is room for both amateurs and professionals. You do not need to pay a professional to optimize your site; these guidelines make it easier than ever for you to apply SEO principles to your webpages. Who knows? Your site ranking might start improving soon.




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