Tuesday, November 19, 2013

Mobile Marketing Tips & Tricks

By Joseph Stan


It's no secret that the mobile marketing industry is growing at an amazing rate. Smartphones changed everything and these days you can do anything from your smartphone. However there are incredible opportunities available now for business owners. If you have a business and you are planning to jump into mobile marketing then we suggest you read this article for some tips and strategies to help you.

One of the new things to implement with mobile technology is the use of QR codes. To reach the truly tech-savvy consumers, use QR codes in your printed ads. Those with smart phones and appropriate mobile devices can easily access specials or your website. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. If a customer is interested, the QR code is an easy way for them to learn about your business.

The other thing you would need is a mobile friendly website. Investing should be considered necessary if you want to have a decent website that works on mobile devices. Creating an attractive and appealing mobile site can be incredibly difficult. It can be helpful to hire a professional website designer with experience in mobile websites.

Every successful mobile campaign should have a central location. Being mobile is a way to urge people to check out your business location, and also to stay in contact with those customers who are already avid visitors at your central location. Your entire business model shouldn't be based on mobile marketing.

Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis. Avoid sending texts to consumers in the early morning or late evening. If you're inconsiderate with your text timing, no matter how wonderful your offer, it won't sell.

The key to any successful business is always being open to new marketing ideas and opportunities that can benefit your business. The goal is always to increase sales, for that you'll need multiple tools and a desire to make it work.




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