Saturday, April 6, 2019

Online Marketing Companies: Clarifying Common Myths About Newsletters

By Arthur Williams


One of the hallmarks of a reputable online marketing company is its ability to use an array of utilities. Newsletters are included in this conversation, and to say that they can help with advertising would be an understatement. In fact, the best content, in this regard, receive tremendous engagement and create interest about products and services alike. Not all newsletters are made the same, though, and understanding these big myths will help you develop better ones in the future.

"Newsletters aren't popular anymore." While they may not be as regularly consumed as social media, for example, to say that newsletters aren't popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.

"It doesn't matter what my newsletters show." This is yet another big myth that those who would like to design newsletters should be aware of. "Content is king" may seem like a tired saying, but it remains relevant in digital media. Newsletters are designed to provide value, whether it's in the form of news, information in general, or what have you. If your content lacks this value, then the time you spend on newsletters will be for naught.

"Monthly newsletters are overkill." In fact, monthly newsletters is the norm in modern marketing. One of the reasons for this is that it's not spammy, as you're not flooding email boxes on a daily basis. Furthermore, it will help your core audience remember you, which is especially useful during those times of the year when business is most booming. Don't be afraid to develop monthly newsletters because they will perform best.

"The longer a newsletter is, the more content you can pack in." This is perhaps the biggest misconception about newsletters, as "more" doesn't necessarily mean "better." Keep in mind that the average person has a short attention span online. Your goal is to have them absorb your content, which is where briefness comes into play. By keeping your newsletter at one page's length, you'll see greater performance.




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