Wednesday, April 17, 2019

Linkedin Marketing Do's And Don'ts For Long Island Advertising Success

By Arthur Williams


Long Island advertising is composed of various facets, among them digital media. This brings us to the topic of LinkedIn, which is a social media powerhouse in its own right. With well over 500 million users that use this site for everything from content creation to networking, this should come as no surprise. If you're looking to use LinkedIn for marketing, know that some steps should be taken over others. These do's and don'ts will help show you the way.

One of the ways to leverage LinkedIn, from a marketing standpoint, is by taking advantage of its content creation tools. For example, if you have a business, create a company page where you can share posts on a routine basis. If you pride yourself on being a capable writer, you can use LinkedIn's own publishing tool, which will allow you to submit articles for followers and users alike to read. As reputable companies like fishbat will tell you, content matters.

Another way to market oneself on LinkedIn is by getting involved in Groups. For those that don't know, Groups are designed to gather like-minded individuals together so that they can take part in discussions. While some of these can be used to talk about related news stories, others can help users better connect, which can lead to success for multiple parties down the road. If you're not involved in at least one Group, you may be missing out on promising opportunities.

Now let's discuss the don'ts of LinkedIn, starting with an incomplete profile. While many people may look at their LinkedIn accounts as digital resumes, the weight that they carry is undeniable. What this means is that you should take the time to fill out your profile as much as you can. Include information that potential connections and employers will look for, including education and relevant skills. The more that you fill out your profile, the better it will be.

It would also be a mistake to connect with users and not reach out to them afterward. You can choose to follow up a few ways or even a week after connecting, but the truth remains that you should engage these individuals. You can start with a simple greeting before slowly integrating business discussions. This will allow you to build a more solid network; as a result, you will see more success on LinkedIn, making it a more effective marketing tool.




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