Tuesday, April 23, 2019

Bringing Mobile Billboard Truck Advertisement To Life

By Christine Rogers


Every company has marketing strategies. They apply these to accomplish their need to let customers familiarize their products. They do advertisements, product launching, and celebrity endorsements. When it comes to roaming outdoor ads, a mobile billboard truck will help them get closer to the public.

These trucks have made their presence known since and still are the most commonly used method of mobile advertisement. Its box shape lets the company post the print ads on all three sides. This form is the most convenient way in doing strategic marketing. This vehicle can run in any streets all day within the metro areas and megacities.

The trucks are also flexible in terms of additional features. They install LED light effects on it for when nighttime comes. They can even put on LED screens on its sides where their video advertisements play. Sound systems can be rigged on top where company jingle or theme song will strum along.

A showroom may also be added here. To do this, they will change the steel metal walls into safety glass panels that are thick and durable. Inside, the viewers can see the stage actors and props that the company hired and placed. Here, it will help the product get exposure to the audience.

Of course, all these are only limited to the creative design and story board creation of the marketing team. Its members can play and bounce ideas and set ups that will enhance the product best. This can be liked to having a stage play. In effect, viewer interest will increase resulting to increase sales, marketing, and customers.

Having these trucks will increase the places and areas covered. Curious viewers will want to take a closer look on it and its displays due to its attention grabbing size. As a result, they will gain a diverse number of customers. Not only that, they will save much cost per mille as this is offered in affordable prices.

Despite that, this type of advertising also has disadvantages to bring. Renting mobile trucks are only on a short term basis, unless stated otherwise in their contract. Though affordable, it incurs costly set up costs. Thus, it is highly recommended if they can do this on a monthly basis to lower its price.

If renting is not an option for the company, they can try to make a mobile truck of their own. This way, the expenses coming from these trucks are within company operations. Of course, this will be costly at the beginning however it will eventually yield positive results later on the longer it has been driving down roads. Areas to cover are more flexible because it is their own and not limited to contracts.

To start, they have to determine a feasible design that can be seen from a distance. They should approve the design beforehand to ensure visibility and to catch customer eyes. Its inherent and explicit has to be simple yet powerful. Provide clear and concise information that will make customers keep the product in mind. For the image, choose one that can create a huge impact instead of having many. That way, customers will not be overwhelmed by the many images they take in.




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