In 2018, Reddit announced that videos hosted, on their platform, were viewed 1.4 billion times per month. The growth of video content on this platform should come as no surprise, as most people tend to gravitate toward said content, but it should indicate where business owners should place their focus. Anyone that's looking to achieve Long Island advertising success should be mindful of these do's and don'ts. They will help you generate traction on this platform, from a video standpoint.
One of the biggest "do's" of video content on Reddit, according to companies like fishbat, is to keep them as short as possible. On social media, there seems to be a preference toward "snack-sized" video content, whether it's designed to entertain, inform, or what have you. Instead of having your content go several minutes, keep them only several seconds long. This will make every video easier to consume, increasing its performance in the process.
Once you have the appropriate length for Reddit videos down, ensure that the subject matter is on topic. If a video fails to stick to a particular topic, regardless of the industry being discussed, anyone viewing it may lose interest. After all, they're not receiving the value that they expect. As long as you keep your content on the right track, it will perform, potentially attracting more leads from Reddit in the process.
With these "do's" in mind, let's discuss a few "don'ts," including blatant advertising. Let's say that you randomly create a thread on a subreddit, talking about your product or service. More likely than not, your thread will either be downvoted or outright removed. The reason for this is that Reddit users, on average, don't like being promoted to. Your video content should be creative, able to showcase your offerings in unique ways.
Another mistake that can be made, in regard to Reddit video content, is a lack of genuineness. Simply put, anything that you put online will be reflective of your brand, which is why you should be as upfront as possible. Let Redditors know what your company is all about. Be as transparent as you can be. The individuals that are active on this site appreciate when businesses are genuine, such as with the content they provide.
One of the biggest "do's" of video content on Reddit, according to companies like fishbat, is to keep them as short as possible. On social media, there seems to be a preference toward "snack-sized" video content, whether it's designed to entertain, inform, or what have you. Instead of having your content go several minutes, keep them only several seconds long. This will make every video easier to consume, increasing its performance in the process.
Once you have the appropriate length for Reddit videos down, ensure that the subject matter is on topic. If a video fails to stick to a particular topic, regardless of the industry being discussed, anyone viewing it may lose interest. After all, they're not receiving the value that they expect. As long as you keep your content on the right track, it will perform, potentially attracting more leads from Reddit in the process.
With these "do's" in mind, let's discuss a few "don'ts," including blatant advertising. Let's say that you randomly create a thread on a subreddit, talking about your product or service. More likely than not, your thread will either be downvoted or outright removed. The reason for this is that Reddit users, on average, don't like being promoted to. Your video content should be creative, able to showcase your offerings in unique ways.
Another mistake that can be made, in regard to Reddit video content, is a lack of genuineness. Simply put, anything that you put online will be reflective of your brand, which is why you should be as upfront as possible. Let Redditors know what your company is all about. Be as transparent as you can be. The individuals that are active on this site appreciate when businesses are genuine, such as with the content they provide.
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