Sunday, March 31, 2019

Important Tiktok Questions To Ask For Long Island Advertising Success

By Paula Hess


If you've been keeping up with app-related media, you might have been hearing the name "TikTok" pop up every now and then. To say that this program matters would be an understatement, as it's been quite popular among younger audiences. What you may not know is that it may be possible to leverage it for business purposes before long. Here are some of the questions to ask about TikTok that those in Long Island advertising can answer.

"What, exactly, is TikTok?" For those that don't know - and companies like fishbat can provide additional insight - TikTok is a mobile app that's designed for sharing short videos. Unlike Snapchat, for example, TikTok seems to be more focused on music. In fact, videos where users lip-sync to popular tunes are common. However, as it becomes a bigger platform, it may become something of a vehicle for business endeavors.

"Is lip syncing all there is to TikTok?" While this seems to be the main type of content on TikTok, it's far from the only one. It's not uncommon for videos featuring feats of athleticism to be shared through the platform. If you're a gymnast, personal trainer, or what have you, perhaps there is an audience for you to find on TikTok. In other words, this platform is more versatile than it's given credit for, which makes it that much more of a viable platform if it continues to grow.

"Which demographics are most active on TikTok?" When it comes to demographics, there are many interesting tidbits to share. First, as a Chinese app, TikTok has seen worldwide popularity since its launch in 2016. It is also used mostly by those in the early to mid-20s, which lends credence to the idea that this is a 'younger' app. These are just a few details, but they should give business owners a general understanding of the audience this app attracts.

As you can see, there is quite a bit to learn about TikTok, from its overall premise to the groups that it attracts. Even if you're not into the prospect of recording yourself lip-syncing to a song you like, you may still want to keep an eye on it. TikTok's growth seems continuous, so to simply ignore it would be nothing short of an oversight. By focusing on said platform in the long term, you may be able to capitalize on opportunities you wouldn't have otherwise.




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