Tuesday, March 5, 2019

Long Island Advertising: The Most Common Myths Regarding Graphic Design

By Arthur Williams


Given the importance of digital media, in the business world, it should come as no surprise that graphic design is widely popular. Whether you're planning on working for an established firm or setting up your own business, it's important to know what to expect. In fact, the information that you have may not entirely accurate. This brings us to the topic of graphic design myths, and here are just a few that any Long Island advertising agency can debunk.

"Graphic design is an easy career." If you believe this to be true, you should know that graphic design can be immensely demanding. First, you must say on top of design trends, which should be reflected in the work you create. Second, you will have to answer to different clients, which means that unique needs and goals must be catered to. Graphic design isn't easy, but companies like fishbat will attest to the rewards that it provides those willing to put in the effort.

"All the knowledge one needs comes from school." The value of a college or university degree can't be denied, but learning is done even afterward. Graphic design is an ever-changing endeavor, which means that you must constantly be aware of the industry around you. In addition, you should be mindful of the different tools that come out, as these can make work easier. If you think that everything you need, from a learning standpoint, comes from school, you'd be mistaken.

"Graphic design changes can be quickly done." If a client requires changes, from a graphic design standpoint, they shouldn't expect rapid turnarounds. The reason for this is that they take time, as designers will want to put as much care into their work as possible. Given the front-facing nature of said work, this should come as no surprise. Adjustments like these require patience, so don't assume that they can be done the day they're assigned.

"The only tool a graphic designer needs is a computer." Given the digital nature of graphic design, this is an easy mistake to make. Graphic designers will require much more, though, even beyond digital means. For example, many designers like to sketch out their work beforehand, which means that sketchpads and pencils, at the very least, will be needed. The more that designers have to work with, the better their work will become.




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