Monday, February 25, 2019

App Development Do's And Don'ts By Long Island Advertising Agencies

By Arthur Williams


Smartphones are often regarded as miniature computers, not only because of their communicative abilities but the various programs that can be launched as well. The latter is where the topic of app development comes into play. As you may have already guessed, creating a program like this is no small feat, especially for those that are inexperienced. If you're looking to get involved, though, here are some do's and don'ts that Long Island advertising agencies can share.

First, understand that ease of use matters. Anyone that's experienced in mobile app development will stress that you keep things simple, especially if your apps are designed to appeal to many different groups. Test out your app before it's launched; does it take more than a few taps or swipes to get to a point of interest? Is the interface clunky or needlessly complicated? These are just a few variables that can interfere with the aforementioned ease of use.

Another way to go about app development is with regular security updates. While you may already know that mobile apps should be safe to use, this doesn't mean that you should limit matters to the initial update. In fact, by routinely keeping your app up-to-date, in this regard, you won't have to worry about information becoming compromised. This is especially true for programs that are used for ecommerce purposes, as sensitive information is more likely to be exchanged.

Now that you know a few things to do, when developing apps, it's important to understand what to avoid as well. For example, you shouldn't forget the brand that your app is associated with. Staying on-brand matters, whether it's regard to color, typeface usage, or what have you. If there is any sort of disconnect, in this sense, the app's performance will diminish. This speaks volumes about the importance of branding, specifically in regard to technology.

It's also worth noting button size on your app's interface. As users navigate your program, they should be able to easily move from one section to the next. This is done largely with buttons that can be tapped, swiped, or otherwise accessed. Make note of your app's buttons and see if they can be easily accessed. If it's proving difficult for this to happen, then you may have to go back to the drawing board and make the proper adjustments.




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