Monday, January 2, 2017

The Real Power Of Luxury Hotel Marketing

By Deborah Bell


The business of hospitality is a good one. It brings in the cash, and in large amounts. The hospitality sector is just as profitable as other service industries such as banking and insurance. In fact, some of the richest men in the world run chains of hotels. These billionaires depend on luxury hotel marketing to make a profit. This is all about modern strategies, techniques and tips for selling a service. Things have changed since selling became a mainstream business activity. Presently, there is harnessing of the latest technologies to facilitate a high level of efficiency and effectiveness.

Marketing works and it has power. This is a proven fact. When one promotes a service in the right way, one will make sales. This is pure commonsense that even does not require university level education. It is all about cause and effect. One does something and then he gets a result in return. The issue is; one needs to do particular activities.

Success comes after effort. No hotelier has ever made six figure profits just by daydreaming. Of course, one needs a vision. However, having a dream is not enough. There is need to do everything humanly possible to make the dream a reality. This involves nothing short of diligence. Working smart will also help in facilitating the achievement of desired goals.

Selling has immense global reach power. This is the age of worldwide selling. The local store is facing imminent extinction. Nowadays, people buy and sell online. Thus, the smart hotelier will go where most people are- the internet. He will invest in a team of competent, skilled, trained and highly experienced internet marketers. These professionals will facilitate increase in profits.

A luxury hospitality facility needs to have a functional and aesthetically pleasing website. This will help in selling online. Ranking a website is just as important as building it. The search engine rank of a platform matters. This is because it determines visibility. People will only be able to find a website if it performs well in the different search results.

The selling mix should have social media promotions. Humans love socializing. Presently, this activity largely happens online. It is easy to sale a product in a social way rather than in the serious way. In social media, people recommend products and services that they like to friends and family. Social recommendations have great power because they influence the decision-making process.

Branding is a powerful type of selling activity. No business can succeed in the highly competitive hospitality industry without a solid and reputable brand. Multiple studies have shown that people usually buy brands. Most individuals will go for what is popular. They will choose the fad. Thus, building the name of an organization is a vital exercise worthy investing in.

Marketing has power. In fact, the most important department in any organization is the sales department. A business can have the best hospitality services in the world but all these will mean nothing if it is not possible to make sales. At the end of the day, it all comes down to money. Good selling means more money in the bank.




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