Monday, November 28, 2016

Luxury Hotel Marketing Tips In Social Media

By Sandra Brooks


One of the latest trends in the online world is the social media. The good thing about this online trend is that it can be used as an effective marketing tool for many businesses. Engaging with the guests through social media increases your chances of publicity of your hotel while getting your potential guests excited about their upcoming vacation. Most probably, before the guests pick a choice of hotel, they have already done their homework.

Through Instagram, Twitter, or Facebook, one has the ability to influence how people appreciate your resort or hotel before booking. Fortunately, the social media is an effective tool intended for Luxury hotel marketing. It is helpful to increase awareness and help you engage with your present and future guests. Here are some tips to help you increase guests as well as your sales.

First, create an update about dining, nightlife, and suggestions on where they can have fun. Do not try selling through the blog articles as users are not fond of this technique. As much as possible, update the blog every week. This is helpful increase visitors to your website and give you fresh and new contents for other online pages.

The next thing to consider is to use some review sites to reply to feedback and comments from your potential customers, whether a bad or good comments. And since people will be reading the reviews and when they notice that one is not replying to the messages, they will think you are not communicating with them and you lack care for your them. Solve the issues or problems through Skype, email, or phone. This only shows how passionate you are to them.

When you are posting things on different accounts, be sure to mention other firms or businesses. This is helpful to increase your online presence and interactions with others. Look how others are saying and asking about your country and city. If you are asked questions you know, then write an article on your blog and share the link to spread awareness.

Be sure to be funny with your articles. As you see, having a sense of humor works best on social media. So, no need to write jokes just to catch their attention but you can add humor to all your contents. Typically, being ordinary is boring so make sure to think beyond. Stay competitive to stay in the game.

In addition to that, making online campaigns must be taken into consideration. Basically, campaigns are effective if you really want to attract or gain more followers. Think of unique concepts to market the resort or hotel. Aside from that, no need to offer gifts and other presents. This is because campaigns can be created simple yet effective. Making things unique will surely get attention.

Most importantly, be sure to listen at all times. Listen to what other people are tweeting about you. There are actually opportunities for you when you choose to engage online. You can use Instagram to keep updated and see what people are posting. Once you listen, you are able to respond immediately.

Basically, creating your own page online give you higher chances of becoming well recognized. There are options where guests can see the availability as well as the pricing through the websites. Therefore, it is important to ensure your pricing is accurate and up to date.




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