Friday, January 17, 2014

Are Your Sales Down? Try Video Marketing

By Valentino Crawford


Today, nearly all businesses utilize some form of video marketing. People love videos, and they're a great tool for communicating with potential customers. If you want to start with video marketing, follow the advice from this article.

Never miss out on a good opportunity because you're too intimidated to try new things. A decent camera is all it takes to start! You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.

Keep your videos relatively short: no more than 10 or 20 minutes. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you are just talking directly with your clients, stay under 10 minutes.

If you want to get someone to buy a service or product from you in a video, you should attach a working link back to it. This link is ideally within the player. This will keep the link in one place even if your video gets embedded or shared.

The best way to keep your viewers coming back is by keeping your videos interesting. Boring content only drives away potential viewers, and that is not good for your business. You want people to wait on your next move with anticipation. Interesting content drives up viewership.

Do not dismiss YouTube. This is where you should base your campaign from. You can have your videos somewhere for free. Not only that, but YouTube is the number three website, in terms of number of visitors. YouTube is a popular search engine and the number one video site.

If people have a hard time using one of your products, make a video showing them how things should be done. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.

Are your customers asking many of the same questions? If so, then post a video to answer them thoroughly. Although lots of people reserve a FAQ section for their website, the truth is that many people do not thoroughly read your website. Therefore, you need to actually post a video that answers these questions. They can find out what they are interested in this way.

Write down exactly how you want to begin and end the video. Just state your identity, your company name and the purpose of the video. In closing, reiterate the name of your company, and motivate your audience to visit your website or purchase your product.

If you aren't good at making videos, let others do it for you. Hold a video contest that offers prizes. People will want to want to get their video out there!

Given your new knowledge of video marketing, hopefully you are ready to launch a campaign of your own. Put what you have learned here to good use! You will get results if you apply yourself, remain patient and keep producing more videos.




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