The web universe is constructed with a lot of tools to share material on. From the favourite social media sites such as Facebook and Twitter, then of course there's the tools with more opportunity to create innovative content, for example Vimeo, Vine and YouTube. Of these three, YouTube is the one that the general population are most likely to be up to date with. You might be thinking right now what this has to do with marketing, YouTube has a reputation for endless quantities of inexperienced content, but can it not be a useful marketing instrument as well?
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
YouTube focusses largely on how your video content is viewed on other online platforms. When you upload a video, you have the option to share it in at least ten different forms. The most common of these would be Facebook, Twitter, Google+... but then there's others: Bebo, Tumblr, Reddit, Pinterest and Odnoklassniki (which, going off my five Russian lessons, is Russian - but that's as much light as I can shed) are all on the extensive list. The analytical features on YouTube are incredibly clear and beneficial as well as allowing you to see whether you are targeting the right demographic. It is carefully assessed by age, gender, location as well as other means of analysis and is formatted in nice graphs so you can see where and who your video reaching - and be very smug when Madagascar is highlighted on the map feature, as unlikely as that is.
Though you might not be aware of it, YouTube has very closely integrated with Google... this relationship means that YouTube ranks very highly in search results. YouTube is also the second largest search engine, which means when you're Googling the pros and cons of YouTube, you're much more likely to find this video from Lambda Films, which is actually very informative when it comes to using YouTube to its full potential.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This occurs when Google selects it as quality content that contends with the other web results. In order for this to transpire your video has to be well optimised though, and the good news is YouTube has the ability to tag the video with related subjects, so get tagging.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
YouTube focusses largely on how your video content is viewed on other online platforms. When you upload a video, you have the option to share it in at least ten different forms. The most common of these would be Facebook, Twitter, Google+... but then there's others: Bebo, Tumblr, Reddit, Pinterest and Odnoklassniki (which, going off my five Russian lessons, is Russian - but that's as much light as I can shed) are all on the extensive list. The analytical features on YouTube are incredibly clear and beneficial as well as allowing you to see whether you are targeting the right demographic. It is carefully assessed by age, gender, location as well as other means of analysis and is formatted in nice graphs so you can see where and who your video reaching - and be very smug when Madagascar is highlighted on the map feature, as unlikely as that is.
Though you might not be aware of it, YouTube has very closely integrated with Google... this relationship means that YouTube ranks very highly in search results. YouTube is also the second largest search engine, which means when you're Googling the pros and cons of YouTube, you're much more likely to find this video from Lambda Films, which is actually very informative when it comes to using YouTube to its full potential.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This occurs when Google selects it as quality content that contends with the other web results. In order for this to transpire your video has to be well optimised though, and the good news is YouTube has the ability to tag the video with related subjects, so get tagging.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
About the Author:
Learn more about the benefits of YouTube. Stop by Natasha Raine's site where you can find out all about web hosting and what it can do for marketing.
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