Tuesday, May 13, 2014

Social Media Marketing 101: The Basics For Success

By Symons John


Never before has it been this easy or cheap to get your company's name to your targeted audience. Not only has social media marketing found a great way for new companies to reach their potential customers, but it has found a way to do it that is entertaining. There is no confusion why it is becoming the most powerful and desired marketing plan available. The tips offered here will assist you in using social media to the best of your abilities.

For quick turnarounds, configure your company's Twitter feed to automatically tweet posts from your blog. You can also choose several bloggers that have good content and put up links to what they write. They'll be very grateful for your promotion of them, and your own subscribers are likely to get a kick out of the good content.

Converse with your customers. A lot of people forget that when a company writes a review they would like have a conversation with them. Take your customers' feedback to another level by starting a conversation. You can serve them better, and improve your business's performance, by cultivating a genuine interest in what your customers want and need.

Use social media to market your business! Offer incentives to people who share your page with others. Doing so can lead to hundreds or even thousands of people being sent invitations to your page. This can be done through coupons, free samples or whatever else you may think of. It will make your customer happy to spread the word about your business for you!

Add a link to your Facebook page or a 'like' button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to 'like' your page and subscribe to your posts without having to look you up on Facebook.

If your company's website includes a blog, post the updates from that blog on social media sites. This will allow your readers to see when you post new, interesting content that you want them to read.

Use the one-two punch of email marketing and social media marketing. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. You can also encourage others to sign up for your newsletter by adding a link to it on your registration page.

Your company's social media profile can be used as a way to distribute freebies, discounts and other promotions. Everyone loves a freebie, so this is a great way to get more people on social media sites to follow you. Determine what the freebie will be, and post links to your contest on social media profiles that are specifically devoted to giveaways and contests.

Social media marketing may seem like a complex concept to grasp, but once you have established the fundamentals. The rest will grow naturally. It can be as easy as a picture or diverse as an interactive video. The goal is to follow the above advice and find a solution that fits perfectly with you and your business.




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