It goes without saying that certain marketing campaigns will be able to stand out more than others. For example, why is it that so many people decide to go with car wraps as opposed to other forms of advertising that might be viewed as more modern? Perhaps there's simply a level of reliance associated with them or maybe they're able to actually appeal to more people. Regardless, it seems like L&P's latest ad campaign has the potential to become yet another memorable effort made in marketing.
According to a report on PSKF, soft drink manufacturer L&P put together a campaign, within New Zealand, that would allow residents in the area to attain tangible results. What exactly does this mean, though, you may wonder? Basically, with certain ad walls put into place outside, individuals could walk up to it and take detachable flip-flops and towels for free. It does not have to be said that this particular method of advertising stands out from others. In fact, I am of the opinion that this should be considered more often.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
Those who specialize in such items as car wraps will be able to tell you that it is tough to appeal to a wide group of people. While the work done to do so might be effective, the truth of the matter is that colors and designs alike may not be able to appeal to everyone. What this means is that different methods have to be utilized and L&P showed this. Their campaign, in my view, is a bold statement and I believe that JMR Graphics - as well as other advertising authorities - can attest to this.
New Zealand is slowly but surely finding itself moving out of the summer months but this does not necessarily mean that summer has to end in all regards. This is especially true when looking at L&P and the efforts the company made to appeal to the masses. While certain audiences may not be able to gravitate to the same ads, the way that they are executed has to be taken into consideration. L&P more than displayed the effectiveness of freebies as it is shown in the long run.
According to a report on PSKF, soft drink manufacturer L&P put together a campaign, within New Zealand, that would allow residents in the area to attain tangible results. What exactly does this mean, though, you may wonder? Basically, with certain ad walls put into place outside, individuals could walk up to it and take detachable flip-flops and towels for free. It does not have to be said that this particular method of advertising stands out from others. In fact, I am of the opinion that this should be considered more often.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
Those who specialize in such items as car wraps will be able to tell you that it is tough to appeal to a wide group of people. While the work done to do so might be effective, the truth of the matter is that colors and designs alike may not be able to appeal to everyone. What this means is that different methods have to be utilized and L&P showed this. Their campaign, in my view, is a bold statement and I believe that JMR Graphics - as well as other advertising authorities - can attest to this.
New Zealand is slowly but surely finding itself moving out of the summer months but this does not necessarily mean that summer has to end in all regards. This is especially true when looking at L&P and the efforts the company made to appeal to the masses. While certain audiences may not be able to gravitate to the same ads, the way that they are executed has to be taken into consideration. L&P more than displayed the effectiveness of freebies as it is shown in the long run.
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For further details about car wraps and their benefits, take a moment to go to JMR Graphics. Check here for free reprint license: Car Wraps & The Subject Of Marketing For L&P.
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