Wednesday, January 1, 2014

Shake Up Your Internet Marketing Game Through These Strategies

By Blanche Waetzig


Internet marketing has so many possibilities as to what you can use, what you can do, and how you can apply it to your own business. It is rare to find somebody that will market just like you, so why not take advantage of that and create an internet marketing plan that works for your business? This article can help you to come up with your own unique internet marketing campaign.

It is vital to have a client mailing list. You can create a mailing list by including a contact form on your website or simply requesting their contact information when they purchase something. Use your mailing list to send out information about discounts and new products.

Know your weaknesses. Delegating work that you tend to put off, or may not do so well, is often a very good idea. If you haven't updated your web site with new material in a while because you just don't enjoy the task, perhaps you should consider having someone else write content for you.

If you are using real models in your product photography for your online business, be sure not to crop their heads out of the photography. Many online companies have fallen into the trap. It is a false perception that it helps the customer concentrate on the product itself. In fact, it acts as a disservice to the products, as it tends to put customers at unease and strips away the humanity from your brand.

Set up your business profile on social media sites, such as Facebook, Twitter and Linked-In. This makes it easy for customers to find you and refer you to their friends. Those who like or follow you, can receive updates whenever you have a sale or introduce a new product or a tip, about products they may have already purchased, keeping your visibility high and your customers informed.

Keep your website clean and focused. You don't need to add every plug in that is available for your templates. Clocks, calenders, and unnecessary widgets will turn people off. Keep your site focused on things that relate to what you are selling or you will turn people off as an amateur.

Set a clear goal for yourself. Make sure you know exactly what it is you are trying to accomplish with your Internet marketing. Make sure your goal is specific and, most importantly, attainable. Focus on one thing at a time. Having goals that are too broad and difficult to accomplish will only serve to discourage you.

Keep detailed statistics. This includes web traffic, referrals, sales and any other stats you can think of. Detailed statistics help you when deciding on how to use Internet marketing to your benefit.

Make your internet marketing efforts distinctive and stand out from your competitors. The world of online marketing is not so big that someone out there is not selling a similar product using similar tactics to yours. Research these competitors carefully and see what you can do to differentiate your services from theirs. A potential customer presented with multiple similar pitches is going to select the one that stands out.

Isn't creating your own personal internet marketing plan useful? As you have seen in this article, there are a lot of ways this can be done and no two techniques or tools will yield the same results. There are also lots of customizable options that can work with your business and budget.




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