Sunday, December 3, 2017

Long Island SEO: Measuring The Value Of Desktop Versus Mobile

By Paula Hess


Long Island SEO agencies across the board can tell you that numerous changes impacted their strategies over the years. One of the most noteworthy is the growing importance of mobile devices, smartphones and tablets to be more specific. Seeing as how these can be used to access the Internet, it would make sense for search engines to place more emphasis on mobile devices in general. What is their value compared to desktop computers, though? Read on to learn more.

It seems like search engines have been more mobile-focused for about a year now. This change makes sense, especially when you consider that about three-fourths of all adults in the United States are smartphone owners. This is a massive portion of one's audience, so it would make sense for responsive web design to be included amongst other Long Island SEO services. As the likes of www.fishbat.com will tell you, desktop computers aren't the only devices used for Internet access these days.

It's also worth noting that, with the advent of mobile devices like the ones covered earlier, information becomes more convenient than ever. For many people, it's hard to believe a time when these devices didn't exist. We would have to rely on a wired Internet connection in order to go online, which is a need that has been reduced with the technological changes that occurred since then. Despite the growth of mobile platforms, however, desktop remains an important topic.

Even if mobile seems to take up more time from an online standpoint, desktop still matters for many reasons. For instance, when looking at your target audience, it's entirely possible that the vast majority of them use mobile devices to research products before going onto their personal computers to make purchases. This might be the result of security that most computers are known for today. Regardless, it's clear that desktop is still a major part of the SEO picture.

What about bounce rate, which seems to be more positive on desktop platforms than mobile ones? It's important to note - and this goes back to the idea of customer behavior - that one's attention span tends to go longer if they're logged onto a computer. Conversely, smartphones tend to result in more fidgeting, which can hinder one's attention. If you work for a Long Island SEO company, bounce rate will be one of the many details you report on.




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