Wednesday, September 14, 2016

Attracting Customers By Using Custom Trade Show Swag

By Kenneth Miller


The majority of businesses will need to use marketing tools and advertising to improve sales, increase profits and to draw in new customers. Advertising on television and radio, locally in newspapers and on the internet is a proven way of marketing. An alternative way is to use custom trade show swag and there are various options available to you.

Trade show swag is a free product or useful item that is given away to potential clients at an event. The merchandise often comes in the form of clothing and many firms will use shirts, caps and jackets with their logo and company name printed on to them. Other items will include golf umbrellas, jars of candy and sports drink bottles.

Many businesses have noticed an increase in profits after handing out free items at trade exhibitions and other public events. Mini flash sticks with logos and are very effective and they can be reused afterwards by the recipient. Other good promotional items, which are also useful to those who receive them, are cell phone skins and laptop bags with your company logo printed on.

Handing out free products is a great way to introduce potential customers to your services or products. This way of marketing has proved successful with a large number of food companies who will offer portions of the products they manufacture or sell. When you are handing out your promotional swag you should always speak to the people and advertise your business verbally.

If your marketing campaign is trying to attract children and you are giving out merchandise for free it is imperative that the swag is suitable for youngsters. Any goods purchased from another firm should be inspected to ensure they are safe. Any products with sharp edges and breakable things should be avoided and it can be better to hand out cuddly toys and educational products with your logo on.

When you need to get swag made to promote your business there are many firms that will make and custom print your items. Many web based companies now specialize in promotional merchandise and after emailing them they can advise you and make a batch of your items. It is worth speaking to then directly before ordering as they may have some suggestions or ideas that you may not have considered.

When you plan to attend a show or public event it is imperative that you have enough swag to hand out every day. Some events will last for many days and if your stock runs low you will create the wrong impression to potential new customers. It will be better to take along too much merchandise and use it again at future shows and events.

It is very important to use good highest quality products and you should buy the best that your marketing budget will permit. If you hand out free items and they fail or stop working it will give potential customers the wrong impression. When you are intending to use clothing to advertise your product or services you should offer different sizes and color options to appeal to a larger audience.




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