Wednesday, February 18, 2015

The Puppy Bowl & Evaluation By Online Marketing Companies

By Arthur Williams


It's important to understand that the Super Bowl is one of the greatest events of the year. Part of this comes from the smaller events which accompany it, which is why I'd like to cover the Puppy Bowl and the audience it has been able to amass over the years. To say that the Puppy Bowl has an audience would be an understatement but I'm sure that there are many people who wonder why this is. Online marketing companies may offer greater insight into the matter.

The Puppy Bowl, for those who aren't in the know, is a type of television show that recreates a football game with puppies. Specifically, a group of small dogs play around a makeshift stadium, which is made more engaging with commentators talking over the spectacle. Despite its simple premise, the Puppy Bowl has amassed tremendous popularity over the course of time. This is especially noteworthy when you consider that this event has been a yearly mainstay since 2005.

I believe that part of the reason why the Puppy Bowl matters - and I believe that firms like fishbat will say the same - has to do with the fact that it appeals to just about everyone. The Super Bowl has a certain audience, which consists of mostly sports fans, and it's clear that not everyone will watch this spectacular event. However, online marketing companies know that the Puppy Bowl has a broader demographic. After all, who's going to say "no" to small animals playing with one another?

There's also the idea that the Puppy Bowl does not include puppies alone. It's worth noting that there is a Kitty Half-Time Show, which allows for a half hour of kittens playing around on the makeshift field, with laser pens, balls of yarn, and all. I believe that this is noteworthy because despite a human appreciation for animals, some creatures are more preferred than others. I believe that the inclusion of this half-time show ensures that all viewers will have something to watch for.

There are plenty of reasons why the Puppy Bowl is popular. The obvious inclusion of small animals playing together cannot be disputed, though I'd make the argument that marketing has something to do with it. The Super Bowl is a time for various brands to make their mark, especially on a large scale, so it makes sense for the Puppy Bowl to gain traction. It's a yearly event that gains viewers, and I don't see that changing.




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