Sunday, February 22, 2015

Leveraging Your Blog To Earn Income

By Roman Deluna


It is essential that one makes the most of any online opportunities and blogging is no different. There are a lot of different options when it comes to using a blog to earn an online income. First option is to promote other people's products as an affiliate? Another more difficult option is to develop your own products to sell on your blog. Last but not least you can choose to use your blog for advertising your business or someone else's. These are three of the most popular ways to leverage your site to make money online.

One of the simpler approaches is to promote affiliate offers on your blog. It is among the easiest, least expensive, and quickest way to get started. The problem with this method is that you need to join a network that provides affiliate products that you can promote, find a product that will convert easily, and figure out how to incorporate it into your blog. The basic premise for this type of monetization is that the merchant will pay you a commission for any sales you make from your website.

Sales are tracked via an affiliate link you can get from the merchant. This affiliate link will track any purchased products back to you so you can get credited with the commission. Many of the merchants often provide you with advertising resources such as banners, canned ads you can post on classified advertising sites, and email swipes you can sent to your list or use in solo ads. To use these resources in most cases all you have to do is insert you affiliate code or id and they are ready to use.

Many experienced marketers sell advertising space on their blogs to Pay-per-click organizations, Google AdSense is a typical one in this category. Along the same lines there is Cost-per-action advertising you can tap into. This is where companies such as loan, mortgage, or even insurance companies pay you anytime someone clicks on their ad and performs a specific action.

Along the same lines as AdSense ads is providing space to other businesses on a cost per action (CPA) type offers. In this case you get paid every time someone clicks on the ad link and then performs some type of action. In most cases it will involve filling out some form asking to be contacted or requesting additional information. You do not get paid unless that action is completed. Insurance companies, loan companies, and mortgage companies are among the entities that pay for this type of advertising.

Here are some terms you will need to know if you go this route. Cost per Thousand (CPM; the M is the roman number for 1000) advertising is one form of this type of advertising. With CPM advertising you are paid a certain amount per 1000 impressions. An impression is a single instance of an ad on a webpage. So an ad with a CPM of $2 on a blog that gets 20,000 views would earn $40 a day for that particular ad. It is pretty simple to see how that could add up quickly.

The other option is to sell your advertising space to other marketers by placing their ads or banners on your site for a set monthly fee. This option may take a lot of effort on your part as you are responsible for finding the marketers who want to advertise on your site. It becomes much easier when your site gets popular at which point marketers may actually seek to advertise on your site. Once they start advertising, you will need to be mindful of those ads when updating your site. This option won't appeal to everyone due to the effort involved in setting up payment methods and installing their banners on your site.

Regardless of what choice you make, there is a possibility that you may not do well initially. Do not let this deter you in any way as success in most cases comes from failure. All of these methods have their own pluses and minuses and the only way you will find one that works for you is by trial and error. The good news is that most are inexpensive to implement though they may require a bit of a time investment on your part. Don't forget that blogging is a long term process to earning an income or making money online. Don't get frustrated or discouraged when you do not see any results after a few months. I would give it 6- 9 months before you can expect significant results judging by my experience. Just stay true to the course and celebrate your small successes.




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