Saturday, August 9, 2014

Social Media Marketing For The Baby Boomer Generation

By Trina Gildow


You can reach a much broader audience through social media than through more traditional means of advertising. With social media, you're in the driver's seat, and you control the information that reaches your customers. You can spread the news of promotions faster by using social media. To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

Your online storefront can become easier for your customers to use with effective social media tie-ins. As an additional presence to your unique online presence, you can easily make a Facebook storefront that can be accessed with ease from your posts. Facebook users like to look around the site and may find your site and your products, and may even make a purchase, all while staying on Facebook. This allows them to spend more time exploring and sharing content from your page.

To help get your customers interested in your products, you should run promotions through social media marketing. Running promotions through this sort of marketing will keep your customers constantly informed of your products and also, keep your business on their minds. Social media promotions are a great way to spread the word about your business.

Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.

Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.

Try to map out your objectives and goals for participation when starting a social media marketing campaign. Make them available throughout the company so that everyone within the organization is on the same page. Results from social media marketing will be more productive and better focused when all activities are aligned and working towards the same goals.

If you are going to use ads on social networks, make sure they appear in a spot where people will notice them. If you forget to do this, your ads might not get viewed by the consumers you are hoping to reach. Offer exclusive coupons and discounts to those who follow you on social media sites. This imparts a sense of exclusivity to your page, which engages customers and increases your profits.

When your customers want to contact you on your social media, always respond in a timely manner. Do not let messages sit for days unread. Your customers and followers are taking the time to write, so from a customer service perspective. It is good customer service to respond to messages and comments at least on a daily basis

Now you know that successful social marketing is in your reach. This article has given you the right tools to make social media marketing a part of your overall marketing plan. This form of advertising is both cheap and effective. Knowing that, it is time to get started on a social media marketing campaign for your company.




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