Saturday, April 26, 2014

The Take Of Online Marketing Companies On Facebook's Messaging Omission

By Robbie Sutter


There are various social media channels to take into consideration and I am of the opinion that Facebook is one of the largest. In fact, most would say that it is the largest - period - especially when there are a number of mobile options to take into account as well. Even though the options in question might be great, is there a chance that there are going to be certain features which will be stripped away in the future? It seems like this is going to be the case, as online marketing companies might examine.

It was recently reported that Facebook was planning to remove the messaging function from its mobile app, which would mean that users would have to instead download the standalone Messenger app. Notifications of this change have made their way to those in Europe and I have no doubt that the notifications in question will be able to transition to other areas of the world as well. According to online marketing companies, It seems like this move has been made to draw more attention to the standalone Messenger app. If this was the case, then it's understandable, at the very least.

It goes without saying that a business should be able to stay on every customer's good graces, which is a point that online marketing companies would be able to agree with. It's important to keep in mind that the potential downloading of a new app could amount to clutter, which is a negative according to firms like fishbat. Is it possible that Facebook is making an attempt to actually force this change upon its users? If this is the case, it is perhaps the worst move that could be executed.

It's important to remember that there have been a number of instances where users have voiced their displeasure over sudden changes made by companies. For example, the Xbox One came under fire because of the proposed DRM restrictions linked to the console. After hearing the complaints from the gaming masses, Microsoft decided to do away with said restrictions. This was a problem that Microsoft ultimately avoided, so I am sure curious to see if Facebook will follow a similar route if the messaging service removal creates an even greater commotion.

It's difficult to say whether or not Facebook will pull back on this, especially when given the fact that this story is still so recent. However, I do not see many positives that can come from it because it seems to be more restricting as opposed to anything else. Why would a company want to strip away features from the content that its users incorporate time and time again? Like I said before, it's hard to predict the future, so time will tell if this develops into a larger problem.




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