Sunday, June 12, 2016

Internet Marketing Companies & Do's And Don'ts Podcasters Should Know

By Rob Sutter


Podcasts span a number of interests, so it's no wonder why they have become so commonplace in online media. These audio and video shows are nothing short of tremendous for entertainment and educational purposes alike. However, there are right and wrong ways that these shows can be run as well, which I'm sure Internet marketing companies across the board can attest. Here are just a few do's & don'ts you should be mindful of.

DO keep interests in mind. If you're going to create a podcast, understand that it should revolve around areas of interest. For instance, if you're someone who enjoys food, maybe you can discuss local restaurants or recipes that you have recently tried. By discussing what you're passionate about, every show you record comes across as more genuine. This is just one of the many talking points that you would be wise to consider.

DON'T be afraid to pair up with someone. Many podcasts are hosted solo, but this doesn't mean that you have to follow suit. As a matter of fact, companies like fishbat can tell you that podcasts hosted by multiple people can be quite intriguing. After all, this will allow for a number of perspectives to be had on different issues. This is yet another point of interest that Internet marketing companies will draw your attention to.

DO be mindful of your time. Another thing to know about podcasts is the amount of time that your shows run. Ideally, you want to make sure that your show doesn't exceed an hour, since this is usually the time that the average listener tunes out. You might be able to shave ten minutes or so off of that, depending on how well you go through your topics. However, consider one hour to be your absolute limit for recording purposes.

DON'T become discouraged at the onset. The reason for this is that it might take time to build an audience, especially if your name isn't immediately recognizable. This doesn't mean that you should give up so easily. It takes time to create the aforementioned audience, so focus on working hard and putting forth the best content on a regular basis. Before long, you'll see more people flock to your show, tuning in for each episode after that.




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