There is overwhelming excitement when it is time for an individual to unleash what they have worked on for such a long time. There may be questions and unknown variables that stay in the back of one's mind when it is time to sell a website, but there is also hope that what was accomplished can be life changing. It might have seemed like it was taking forever, but the ability to cash in and make profits outweighs all the strain. However, before this can even take place, a sale has to first be made.
Before even attempting to sell a site, the owner must get a figure in their mind of how much the site is worth. It may be worth whatever an individual is willing to buy it for, or, it can be worth much more. The individual needs to know what price will make them happy, paying special attention to how much it costs to manage the site, its growth potential, and the need for whatever is being offered.
Some suggest that when selling a business, one needs to look at the profit, and then multiply it by ten. Or, some say look at the revenue from last year and multiply it by two. Whatever the case may be, this is just a start.
An individual also needs to be careful about the new owners that they choose, because they should not want to give their site over to just anybody. It has to be maintained and carry the dream the original owner had intended. Plain and simple, the right owner needs to be passionate about what they have been given charge over.
The more information a seller gives to a buyer, the greater the success rate. Anyone who is serious and knows what they are doing, wants as much information as possible. Sales figures are very important, along with keywords for site popularity, where visitor traffic is coming from, and the PageRank of the site. Again, the more information that is given, the more someone is likely to buy.
Those that are serious about selling their website must become a student of various statistics packages such as Awstats or Webalizer. They are great in allowing the owner to access site traffic. Important documents such as profit and loss statements, revenues derived from advertisers, as well as money that has been paid out in order to maintain the site. Also, it may be wise to send out an email letter in order to allow others to familiarize themselves with the site and what it has to offer.
When searching for a buyer, start locally first. Look for buyers that understand what the seller is trying to do. They will easily be taught and recognize the value of the site. They won't have to be taught about the individual's marketplace. They will be excited for the opportunity to gain new potential customers. Then, if there is no success, search outside the industry.
When the time to sell approaches, most likely there will be a sense of urgency by the buyer, the seller, or both. Most likely, the party is the most desperate will put the ball in the other person's court. At the end of the day, each individual must make sure that they are satisfied with the terms of the sale.
Before even attempting to sell a site, the owner must get a figure in their mind of how much the site is worth. It may be worth whatever an individual is willing to buy it for, or, it can be worth much more. The individual needs to know what price will make them happy, paying special attention to how much it costs to manage the site, its growth potential, and the need for whatever is being offered.
Some suggest that when selling a business, one needs to look at the profit, and then multiply it by ten. Or, some say look at the revenue from last year and multiply it by two. Whatever the case may be, this is just a start.
An individual also needs to be careful about the new owners that they choose, because they should not want to give their site over to just anybody. It has to be maintained and carry the dream the original owner had intended. Plain and simple, the right owner needs to be passionate about what they have been given charge over.
The more information a seller gives to a buyer, the greater the success rate. Anyone who is serious and knows what they are doing, wants as much information as possible. Sales figures are very important, along with keywords for site popularity, where visitor traffic is coming from, and the PageRank of the site. Again, the more information that is given, the more someone is likely to buy.
Those that are serious about selling their website must become a student of various statistics packages such as Awstats or Webalizer. They are great in allowing the owner to access site traffic. Important documents such as profit and loss statements, revenues derived from advertisers, as well as money that has been paid out in order to maintain the site. Also, it may be wise to send out an email letter in order to allow others to familiarize themselves with the site and what it has to offer.
When searching for a buyer, start locally first. Look for buyers that understand what the seller is trying to do. They will easily be taught and recognize the value of the site. They won't have to be taught about the individual's marketplace. They will be excited for the opportunity to gain new potential customers. Then, if there is no success, search outside the industry.
When the time to sell approaches, most likely there will be a sense of urgency by the buyer, the seller, or both. Most likely, the party is the most desperate will put the ball in the other person's court. At the end of the day, each individual must make sure that they are satisfied with the terms of the sale.
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