This Means Your Web Pages Are Your Products...
Make every page of content worthy of your business.
The vast majority of your web site's pages are vital because each page of your web site has a chance to be indexed by the search engines. This means Google in the UK, because it has roughly a 90% hold on search activity. In the USA it's 61%. You'll maximise the likelihood of a page being indexed if you can show Google that you've put thought and attention into your page content. What this actually means is publishing a page that's providing a sufficient amount of unique and engaging content. If a page on your website is not indexed, you have not managed to satisfy Google enough for it to consider your page worthy of being included in their index. What this mean is, they do not think its up to scratch enough to be viewed by their users.
Learn From Your Competition
You can learn a lot about what could be deficient with your website page by having a quick look at your competition. The general standard of the pages you visit will tell you about the standards you will need to attain and exceed, if your financial position and time permits.
Your Message
A clear message delivered adequately is far better than a poor message delivered with bells and whistles! Looking at your competitor's sites will help you determine how well you'll need to deliver your message. Make sure you are clear on what you are going to be saying and what you will be asking your visitors to do. Think carefully about what words, images and even video would make a visitor buy from you rather than one of your competition. When you are clear about your message only then are you able to develop the content.
Your Page Is Your Display Product
Even if you are a service business you still have to treat each page of your website as if you are going to put it on on show for possible customers to look at. If the product you put on a shelf looks uncared for no one will purchase it. If the product doesn't provide enough detail it's a similar thing.
The Factors That Are Important To Google
There are no mysteries to what Google pays attention to and uses. If you pay no heed to these factors the probabilities of your page being indexed are nearly none. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they are inspected by the search engine crawlers and are therefore critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that mean something. If it does it'll mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' isn't useful yet it's the same page address as the previous one, however it is the raw page address. If you have control over your page addressing you need to make sure the address makes sense to a human being and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is important and it's very definitely an element that influences how high a page will rank. The Page Title appears in the tab of your browser. What you need to incorporate in your page title are words you need that page to be famous for but at the very same time you don't want to utilize the same sequence of words on multiple pages. It is vital you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a website are the same.
H1 Tag - Think Of It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a clear notion of what the content of the page is really about.
Meta Description - Your Advert
This is undoubtedly one of the most disregarded elements and yet it happens to be one of the most significant. It is what Google will serve up if it thinks your content is worthy of showing in search results. It needs to be written with a call to action. If you do not write a Meta Description Google will decide for you what it'll show and this is usually not advisable.
Image File Names And Attributes
Search engines can't interpret what an image is about, they only know that there is an image in place. The file name you give to an image assists a search engine figure out what the image is about. On top of this the search engines check the alt tag and the title tag fields that may be associated with pictures. These fields provide further chances to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
There's a fine line between having too many words and having too few words. People are often put off by having to read a lot , however , they're going to leave your page if they can not find enough information. What's clear is that Google does not like pages that are light on words. It's vital to organise the words in a way that keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In conclusion as a web site owner you need to regard your web site pages like you would products you are placing on show. If your products look unattractive you can't expect people to have any interest in them. The same applies for the search engines.
If you would like your internet site pages to be indexed you've got to ensure you give the search engines with what they're looking for from content. If you'd like your web site pages to be recognized by visitors you have got to make sure they can see that you have put some effort into producing quality content.
Make every page of content worthy of your business.
The vast majority of your web site's pages are vital because each page of your web site has a chance to be indexed by the search engines. This means Google in the UK, because it has roughly a 90% hold on search activity. In the USA it's 61%. You'll maximise the likelihood of a page being indexed if you can show Google that you've put thought and attention into your page content. What this actually means is publishing a page that's providing a sufficient amount of unique and engaging content. If a page on your website is not indexed, you have not managed to satisfy Google enough for it to consider your page worthy of being included in their index. What this mean is, they do not think its up to scratch enough to be viewed by their users.
Learn From Your Competition
You can learn a lot about what could be deficient with your website page by having a quick look at your competition. The general standard of the pages you visit will tell you about the standards you will need to attain and exceed, if your financial position and time permits.
Your Message
A clear message delivered adequately is far better than a poor message delivered with bells and whistles! Looking at your competitor's sites will help you determine how well you'll need to deliver your message. Make sure you are clear on what you are going to be saying and what you will be asking your visitors to do. Think carefully about what words, images and even video would make a visitor buy from you rather than one of your competition. When you are clear about your message only then are you able to develop the content.
Your Page Is Your Display Product
Even if you are a service business you still have to treat each page of your website as if you are going to put it on on show for possible customers to look at. If the product you put on a shelf looks uncared for no one will purchase it. If the product doesn't provide enough detail it's a similar thing.
The Factors That Are Important To Google
There are no mysteries to what Google pays attention to and uses. If you pay no heed to these factors the probabilities of your page being indexed are nearly none. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they are inspected by the search engine crawlers and are therefore critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that mean something. If it does it'll mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' isn't useful yet it's the same page address as the previous one, however it is the raw page address. If you have control over your page addressing you need to make sure the address makes sense to a human being and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is important and it's very definitely an element that influences how high a page will rank. The Page Title appears in the tab of your browser. What you need to incorporate in your page title are words you need that page to be famous for but at the very same time you don't want to utilize the same sequence of words on multiple pages. It is vital you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a website are the same.
H1 Tag - Think Of It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a clear notion of what the content of the page is really about.
Meta Description - Your Advert
This is undoubtedly one of the most disregarded elements and yet it happens to be one of the most significant. It is what Google will serve up if it thinks your content is worthy of showing in search results. It needs to be written with a call to action. If you do not write a Meta Description Google will decide for you what it'll show and this is usually not advisable.
Image File Names And Attributes
Search engines can't interpret what an image is about, they only know that there is an image in place. The file name you give to an image assists a search engine figure out what the image is about. On top of this the search engines check the alt tag and the title tag fields that may be associated with pictures. These fields provide further chances to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
There's a fine line between having too many words and having too few words. People are often put off by having to read a lot , however , they're going to leave your page if they can not find enough information. What's clear is that Google does not like pages that are light on words. It's vital to organise the words in a way that keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In conclusion as a web site owner you need to regard your web site pages like you would products you are placing on show. If your products look unattractive you can't expect people to have any interest in them. The same applies for the search engines.
If you would like your internet site pages to be indexed you've got to ensure you give the search engines with what they're looking for from content. If you'd like your web site pages to be recognized by visitors you have got to make sure they can see that you have put some effort into producing quality content.
About the Author:
Mark Byers is the Managing Director of WD4T. Mark has had an involvement with the web for more than 20 years and specializes in optimizing websites to gain more visitors and convert those visitors into clients. As well as for WD4T and it's clients, he also provides consultancy services to a variety of digital agencies. Mark has published many articles on strategy and planning, website design and optimization.
No comments:
Post a Comment