Saturday, May 4, 2019

A Middle School Introduction To Global Marketing Using Online Blended Entrepreneurship Education

By Linda Cook


Most educators are embracing technology and using it to their advantage. As business models change they are also coming to the conclusion that the principles of entrepreneurship should be taught as well. Middle schoolers can get an early idea of the way the corporate world works using online blended entrepreneurship education for 6th grade and on.

There are lessons that blend online instruction with teacher and volunteer interaction. Hands on student participation projects are aimed at teaching kids the basics of the global marketplace. They begin with an introduction to business and how business relates to customers. Ethics and ethical conduct are defined and discussed. Students are given a hypothetical scenario and asked whether the business decisions made were ethical and why or why not.

The subject of business and culture takes up one lesson period. The students see a video introducing them to the various ways people around the world greet each other. Lesson leaders discuss terminology. They lead a discussion on the topic of the ways in which businesses approach customers in different countries to gain their trust while making money.

Global trade is the focus of one lesson. Leaders discuss why certain countries initiate trade agreements with other countries instead of relying solely on the manufacturers in their own countries. Students learn the ways technology has impacted global trade. They play games involving trade and use strategy to convince peers to purchase their products.

Not all countries are able to supply everything their citizens need and maintain a stable economy. The benefits of specialization are discussed, and children are given a chance to play a game that underscores these benefits. There is a discussion about the ways in which business decisions in one country can have negative and positive effects on customers in other countries.

Trade barriers is an important concept that is the subject of a lesson. Students watch a video discussing tariffs. They see real life examples of the ways tariffs affect the balance of trade. The ways trade barriers affect countries around the world, and the different ways employees, customers, and businesses suffer is discussed.

Kids love the international currency portion of this course. They learn about the different currencies and what the rate of exchange means. They are taught why currencies have different values. Students are given currency calculators and taught how to use them and how to calculate exchange rates. They learn about the ways exchange rates affect buying power.

The global workforce is the subject of one lesson. Students learn how businesses use technology to find the most qualified applicants for their companies. The value of learning a second language is discussed. Kids discuss what steps they would have to take to obtain employment in a foreign country. These lessons incorporate technology, language, math, science, and social skill sets along with an introduction to the opportunities entrepreneurship presents. Students who have a chance to participant is these courses are given information that will be invaluable to them in the future.




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