Thursday, November 29, 2018

Mobile Billboard Trucks For Advertising On The Move

By Karen Snyder


Nowadays there are many more ways to get your brand known than there were just a few decades ago. The Internet has made life so easy, with social media channels and the ability to build your own website. But as the owner of a local business you should not forget traditional advertising methods such as mobile billboard trucks.

Companies of all sizes can use billboard advertising. The amount you pay will depend on the location of the board, prime locations being more expensive than those on the side of the highway. But let's get things really moving and talk about boards that move. Far more effective than a static advert that only a few hundred people will ever see.

For sure you have seen billboards that drive past with bright posters on, often playing music. You will notice them and you will read what they say. So think about this logically. If you read what's on display, then your brand should be up there too.

Not so good for permanent adverts, this method is great when you have a specific product or day that needs promoting. After you have driven round the local area for a week, everyone will have seen and taken note of the advert. So, you don't want to overdo things. You want to grab the attention of people and invite them to an event you are holding or to try a new product.

A brand will only reach its full potential if you use all the methods possible to promote it. This will include static signs, email marketing, flyers, and online methods. Do no think that the internet has replaced these types of marketing. It is simply not true.

So, hiring a truck for a short period of time is a way to get the local community talking about you and the service you offer. Say a week. This should be plenty of time to ensure that everyone has heard and read your message before it gets boring and competitive.

So, next to find a design team who will print what you need. Don't forget to use your company logo and make sure that your advert is bright and the writing is big and bold. People won't have the chance to stop and read what your board says. So just a few sentences in bold will do the trick.

Texts should be short and bold. Any message should be clear and concise. A strap line people remember is the perfect way to advertise on the side of a van. People won't be able to get you out of their minds.

A truck driving around with a megaphone is an excellent way to get people to notice you. As a new business, it is a way to make a positive impact in the community. As the owner of an existing business it is a way to remind people about what you do and why you are the best company to turn to for a product or service. Make sure that your advertising is bold and bright but not evasive. You don't want to be known as the annoying brand that has a loud megaphone. With the help of professionals for your campaign you will make a lasting impression that is positive and will really contribute to your brand.




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