Coming up with a good product, brand or service is not important like creating awareness about it. Apart from social media or online promotion, businesses are turning to outdoor adverts like the use of digital displays. These were still in use decades ago but they have been advanced nowadays to lower costs and make them more effective. Here are some of the benefits of using LED billboard advertising.
One advantage of digital display ads over the traditional one is affordability. For print ads, one has to pay artists to create the content of the ad manually. The cost of this is very high. In addition, one must travel to where the display is to mount the printed copy on the display. Cost of transport is introduced. One incurs labor costs too for mounting the print on the display. In LED billboards, however, everything is done electronically hence cutting costs.
The next reason is that there is not waiting. After creating of your ad is completed and you are sure the message is clear, all one must do is send it digitally to the billboard ad company for uploading. It will not take days to prepare before putting it up on the screen like in the traditional one. Within a few hours, the promotion you send will be displayed on your screen. If you were competing with another firm to sell the same product, yours will reach the market first.
Placing posters all over the streets is a good thing but some people might not see the advertisement if it is placed in the back of a building. Reaching the target demographic will therefore take time. But for digital promotions on screens, it gets to a very large population within a short while since the displays are situated in strategic locations like time squares, roundabouts and busy streets where people are always passing.
Adaptability is also a reason. Sometimes one might want to change the date in the ad or add some message to the content. This can be easily done on digital screens but it is almost impossible to do it in traditional screens. The content is printing which means everything must be changed hence making them less flexible. Furthermore, different brands can be promoted on the same screen one after another in intervals.
Additionally, it is good for shorter campaigns. Conventional print ads are good for lengthy promotion campaigns. But the longest recommended period for an advert is two weeks. Shorter ads for a long period of time are the best because they are very effective hence reducing money wastage. Traditional billboards cannot allow for this.
The bad thing with traditional print ads is that one cannot choose specific times when the content can go up the screen because there are no time slots. The timing of an advert is crucial because if it is the wrong time, the message will not reach the target population. However, being able to decide the right time you want your ad on the billboard helps a lot.
In conclusion, digital displays offer great creativity due to the features contained on the screen. If you are opening a new joint, you can do a countdown five days to the launch. Those with fast food places that open until late can start promoting some of their product from 10 pm when it starts getting late. It will be inexpensive and an effective time to do the promotion.
One advantage of digital display ads over the traditional one is affordability. For print ads, one has to pay artists to create the content of the ad manually. The cost of this is very high. In addition, one must travel to where the display is to mount the printed copy on the display. Cost of transport is introduced. One incurs labor costs too for mounting the print on the display. In LED billboards, however, everything is done electronically hence cutting costs.
The next reason is that there is not waiting. After creating of your ad is completed and you are sure the message is clear, all one must do is send it digitally to the billboard ad company for uploading. It will not take days to prepare before putting it up on the screen like in the traditional one. Within a few hours, the promotion you send will be displayed on your screen. If you were competing with another firm to sell the same product, yours will reach the market first.
Placing posters all over the streets is a good thing but some people might not see the advertisement if it is placed in the back of a building. Reaching the target demographic will therefore take time. But for digital promotions on screens, it gets to a very large population within a short while since the displays are situated in strategic locations like time squares, roundabouts and busy streets where people are always passing.
Adaptability is also a reason. Sometimes one might want to change the date in the ad or add some message to the content. This can be easily done on digital screens but it is almost impossible to do it in traditional screens. The content is printing which means everything must be changed hence making them less flexible. Furthermore, different brands can be promoted on the same screen one after another in intervals.
Additionally, it is good for shorter campaigns. Conventional print ads are good for lengthy promotion campaigns. But the longest recommended period for an advert is two weeks. Shorter ads for a long period of time are the best because they are very effective hence reducing money wastage. Traditional billboards cannot allow for this.
The bad thing with traditional print ads is that one cannot choose specific times when the content can go up the screen because there are no time slots. The timing of an advert is crucial because if it is the wrong time, the message will not reach the target population. However, being able to decide the right time you want your ad on the billboard helps a lot.
In conclusion, digital displays offer great creativity due to the features contained on the screen. If you are opening a new joint, you can do a countdown five days to the launch. Those with fast food places that open until late can start promoting some of their product from 10 pm when it starts getting late. It will be inexpensive and an effective time to do the promotion.
About the Author:
You can find the top options in LED billboard advertising by visiting our web pages now. To know more about our human walking billboards and our digital billboard trucks, go to http://www.illuminatedmobile.com .
No comments:
Post a Comment