Most people who are looking for a house to buy check out neighborhoods on their own before contacting a Realtor. Signage is what alerts them to the fact that a property is available. The information on the sign may determine whether or not they make a call for more information. To ensure that happens the Realtor has to design real estate signs Denver house buyers are intrigued by.
You need to understand who the most likely prospects are for the house you are marketing. You would not expect an investor, looking for rental property, to be interested in the same information as a home buyer looking at exclusive golf course property. You must tailor your signage to your audience and appeal to what is motivating them. If you do not, you have wasted money on the sign.
You must tell the sign readers what you want them to do. You might be surprised at how many marketers forget to throw this message in the face of the reader. If you want them to call, the phone number has to be big, bold, and bright. If you want them to stop and come inside because you are having an open house, you need to make that information the focus of your sign.
Buying signs in bulk seems like a good, economical idea, but it usually is not. It's a better idea to test your market with different messages and see what works. You should also consider that the price of signage is often the responsibility of the listing Realtor or managing Broker. If the signage isn't effective, it is a waste of money, and you'll have a closet full of signs you can't use.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
It is extremely important to proofread. Before you okay a sign, you have to read the proof and read it again. Not only will you look foolish to prospective purchasers if there is a misspelled word, you could be in trouble with the real estate commission if you leave off a license number or have incorrect information, which could be misleading, on the sign.
Too much copy and too many graphic elements are almost as bad as no sign at all. You need to remember that buyers will probably be driving buy the signs you put up. If the signage is overloaded with copy and cute graphics, the reader's eye won't know what to look at first. You only have a second or so before the sign is out of the reader's line of vision.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
You need to understand who the most likely prospects are for the house you are marketing. You would not expect an investor, looking for rental property, to be interested in the same information as a home buyer looking at exclusive golf course property. You must tailor your signage to your audience and appeal to what is motivating them. If you do not, you have wasted money on the sign.
You must tell the sign readers what you want them to do. You might be surprised at how many marketers forget to throw this message in the face of the reader. If you want them to call, the phone number has to be big, bold, and bright. If you want them to stop and come inside because you are having an open house, you need to make that information the focus of your sign.
Buying signs in bulk seems like a good, economical idea, but it usually is not. It's a better idea to test your market with different messages and see what works. You should also consider that the price of signage is often the responsibility of the listing Realtor or managing Broker. If the signage isn't effective, it is a waste of money, and you'll have a closet full of signs you can't use.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
It is extremely important to proofread. Before you okay a sign, you have to read the proof and read it again. Not only will you look foolish to prospective purchasers if there is a misspelled word, you could be in trouble with the real estate commission if you leave off a license number or have incorrect information, which could be misleading, on the sign.
Too much copy and too many graphic elements are almost as bad as no sign at all. You need to remember that buyers will probably be driving buy the signs you put up. If the signage is overloaded with copy and cute graphics, the reader's eye won't know what to look at first. You only have a second or so before the sign is out of the reader's line of vision.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
About the Author:
You can get a summary of the things to keep in mind when ordering custom real estate signs Denver companies supply at http://www.signsonbroadway.com today.
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