Wednesday, March 28, 2018

When Sales Are Down, Try Unique Marketing Giveaways

By Janet Morgan


If an inexperienced person in charge of marketing or promotion is wondering why they are not able to generate new business, it is obviously time for a new approach. There are many effective ways to drum up customers but what some tend to forget is to not become complacent, even when business is good. Unique marketing giveaways are one way to find out the customer buying habits, along with other information that can be detrimental to sales.

Once they pinpoint the end goal of each campaign, they may find that creating an app for mobile devices is a sound solution. This may be something that influences visitors to buy or may be used as a companion tool with a solid email marketing program. If clients use their smartphones regularly, this is one option worth considering.

What many businesses and individuals look for are items that will bring some real value to their lives. Unless someone likes to collect kitsch, cute disposables are likely to get passed down to their kids, or the family pet as a chew toy. If the target recipient spends most of their time in an office, functional devices that are small, save time, or are portable are the best choices.

Ideas may also arise from alliances or potential partnerships that may be in development. One may look to a non competitor to reach a new audience or just get more details about a particular demographic. This can help in many ways, such as choosing new products that are certain to be fast sellers.

This can also be essential when choosing a loss leader item as part of a bundle. Oftentimes, the winning combination is throwing in a discount on a future purchase. Most clients may find that the possibility of receiving a gift card or other prize is too much to resist, especially if may be applied to an online purchase.

Having an event around a giveaway can serve multiple purposes. For one, it can increase a mailing list or be used to introduce a rewards card that offers bonuses with every future purchase. Event marketing can also great for selling items that have been slow sellers in recent.

Although some visitors may enjoy the refreshments served at live events, virtual events can be just as profitable and popular. Most of these are the most successful when there is an active promotional presence. Online merchants may create a themed sales event as a way to clear their inventory and get new ideas for products that are likely to be fast sellers.

Giveaway marketing programs can offer a lot to a business that is having success or may need an overhaul. In order to ensure success, the person planning the campaign needs to study the audience needs, as well as technology. In an era where many people make a living in sales and customer engagement, taking time to create a unique experience is sure to bring a return on the investment.




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