Friday, November 10, 2017

Various Tips In Maximizing Postcard Advertising Results

By Stephen Wallace


Postcards are rectangular thick paper or thin cardboard meant to write and mail without an envelope and could either require stamps or have one already printed on it. Novelty postcards are those made from materials uncommon for this use. These cards usually have images printed on them which can either be paintings, tourist destinations, buildings, vehicles and portraits while blank ones are also available.

There are various reasons for sending this instead of normal letters, aside from being a cheaper alternative, like showing the receiver where you are currently sending it from. Another is for business to market their products and services using postcard advertising and mailing it to people. Here are several tips to maximize their effectiveness to produce sales leads or increase website traffic.

Make sure these are sent to those prospect who might have interests with your offer based on their history of acting to those they are interested. Example is on sending it to customers who previously requested information concerning products and services from similar offers. These lists are acquired from most brokers of these mailing lists.

Design postcards to look similar to one that came from their friend along with their message to you and not like a magazine ad instead. This may make the readers have a pleasant emotion reactions if the card is friendly looking instead of their usual harsh reactions for advertisements sent to them. Doing this could boost the amount of replies.

Do not use postcards in closing the sales because the information needed for making such decision will not fit the space it has. Use it in generating inquiries instead by briefly mentioning the main benefits they might get from these offers. Then motivate them in asking for further information with your contact number and website printed.

Because postcards are sent without envelopes, their message could be read directly with most people unable to avoid it. Grab this advantage with writing your message in a way that captures immediately their attention and have a direct point. Make it brief and easy to read so they will still read it all even when they were just glancing.

Send them via first class mail services as these are more expensive than standard ones with a few cents only if its size fits the requirement. Their delivery would be prioritized compared to other classes that means they will arrive faster to receivers you intended. This has the chance also of producing more replies coming from your targeted customers.

Send them to time their arrival during Wednesdays or Tuesdays because the volume of mails in these days are lighter than the other days. This would mean less competition for the postcard you sent from others delivered in that same day together. Avoid their arrival to be on Mondays because this day is the busiest for most people.

Do not spend so much with designing and printing because colorful prints and elegant layouts are expensive but do this when you offer these services though. Simple designs are doable in personal computers and have them printed by companies or yourself. Be sure in following these tips for more market presence.




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