Promotional gifts are used by companies in promoting themselves and the products or services they have. These will help in communicating what your brand stands for and makes it more memorable for them. These are usually given during events, trade shows or even at sidewalks to market it to the people.
Common items given for those purposes are tote bags, pens and mugs with your brand name written on them. But there are those that are giving unique promotional gifts which stands out from others and impress them longer. Here are some guides in creating one for the company you have which you can hand out next time.
Make something that does not fit in an envelope and more at home in a box or package. This will build anticipation for the people you gave it to and they would be excited to open it soon. They would also have no idea on what they will be receiving creating an element of surprise in the process.
Give them things to do when the item is received making it stick better to their memory. An example that has been done by a famous toothpaste company is when they hand out ice creams with the sticks shaped similar to a toothbrush which reminds them in brushing their teeth after they eat. These things inclining the receiver to do something is better.
Make the items relevant to the services and products which helps in connecting it to your business. These things might tell a meaningful story of the company related to the business and your visions. This also shows the benefits of patronizing your business that they can get.
Avoid making it look cheap or generic even though you have to make sure that the gifts are not expensive to produce. Be creative in making them look classy to have a good impression on them. And there are those that are not allowed to accept expensive gifts because of the nature of their work so there is that as well.
Do not forget to include your brand logo in the items to remind them on who they came from. This must be placed in a prominent area but make sure that it does not destroy the aesthetic of the object. Making your logo as big as the object will make it very visible to the people but it will give them an idea that you are pushing your name too hard.
Choose an item which will last unlike flowers and food which will just wither or is required to be immediately eaten. This will help them remember you even after all the years since the time you gave it to them. Making them display it proudly in their house is a great thing or making them use it every now and then.
And finally, put in a special effort in making them and let it show for the recipient to feel the effort you have given it. A concept that has not been done by others or just by a very few ones will make a great impact to your customers. It would also be a fun time for your team to exercise their creativity.
Common items given for those purposes are tote bags, pens and mugs with your brand name written on them. But there are those that are giving unique promotional gifts which stands out from others and impress them longer. Here are some guides in creating one for the company you have which you can hand out next time.
Make something that does not fit in an envelope and more at home in a box or package. This will build anticipation for the people you gave it to and they would be excited to open it soon. They would also have no idea on what they will be receiving creating an element of surprise in the process.
Give them things to do when the item is received making it stick better to their memory. An example that has been done by a famous toothpaste company is when they hand out ice creams with the sticks shaped similar to a toothbrush which reminds them in brushing their teeth after they eat. These things inclining the receiver to do something is better.
Make the items relevant to the services and products which helps in connecting it to your business. These things might tell a meaningful story of the company related to the business and your visions. This also shows the benefits of patronizing your business that they can get.
Avoid making it look cheap or generic even though you have to make sure that the gifts are not expensive to produce. Be creative in making them look classy to have a good impression on them. And there are those that are not allowed to accept expensive gifts because of the nature of their work so there is that as well.
Do not forget to include your brand logo in the items to remind them on who they came from. This must be placed in a prominent area but make sure that it does not destroy the aesthetic of the object. Making your logo as big as the object will make it very visible to the people but it will give them an idea that you are pushing your name too hard.
Choose an item which will last unlike flowers and food which will just wither or is required to be immediately eaten. This will help them remember you even after all the years since the time you gave it to them. Making them display it proudly in their house is a great thing or making them use it every now and then.
And finally, put in a special effort in making them and let it show for the recipient to feel the effort you have given it. A concept that has not been done by others or just by a very few ones will make a great impact to your customers. It would also be a fun time for your team to exercise their creativity.
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