Saturday, August 6, 2016

Hotel Video Marketing Can Drive Sales

By Joyce Sullivan


Streaming videos are not only entertaining but informative. Better yet, these are easy to access and when done correctly, audiences will return to find out what a person or brand has to offer next. Hotel video marketing services can also costs less due to reduced overhead and the placement of content on relevant websites.

There are so many chains and brands from which to choose and each has something for every individual or occasion. Everyone wants to get the best value for the money in their wallet. However, most ads should have a unique factor that will suit a designated audience. It is just a matter of tapping into how people are using space and time in an era where events can be made into a spectacular celebration.

The most popular videos are the ones with action that serves a purpose, such as creating a fabulous scenario that may draw in the vicarious viewer. Most people know the traditional uses for a hotel but when they can see something new or different, all they want is how can they get in on the action. Events held in unusual settings can have this effect.

Video content may feature fancy food preparation styles at restaurants inside or near the hotel. It can also include unusual wedding ceremonies or other cultural celebrations. If in a major city, nearby places of interest may be added or something for a particular demographic can drive a different type of traffic.

Videos can also help create a profitable idea for a particular demographic. For instance, parents that work every day may want a break from the house but do not want to break the bank. Regular people being treated like royalty is something that other hard working adults can relate to, especially if the experience does not break the bank.

Showing off unique factors in a viral marketing campaign is vital. One reason is that some people looking for a hotel may not know one chain from another, unless they had a bad experience. Those not part of a franchise may not click right away with the average person. So creating a list of why a person should visit will resonate with the right audience.

And this is to say that each point of emphasis will differ. While some groups may not care about money, they may desire things that may be of interest to kids or mature adults. Others may seek an experience that is memorable in terms of visuals. Videos used for marketing purposes should highlight why guests are likely to have a good time.

A good video will show off these pointers and how the average guest will experience pleasure and satisfaction during their time at the hotel. This helps as there are many services that offer low price packages or rates where the prospective guest will usually go with the lowest price offer. However, when the guests realize that a place has more to offer than a place to rest and eat, they will not want to leave.




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