Tuesday, May 17, 2016

How To Advertise In Belize

By Larry Clark


The use of marketing communication in the promotion and selling of commodities is what is referred to as advertising. Companies engage in the advertisement of commodities or their businesses for several different reason. Sometimes the reasons is achieved while in others completely different results are achieved. This article presents some basic information that one needs to know about before making the decision to advertise in Belize. The information is generally about the activity of advertising.

Historical evidence extracted from remains of many ancient civilizations shows that advertising has a very long history. Egyptians used papyrus in making wall posters and sales messages whereas in Ancient Arabia, Pompeii ruins contained evidence of political campaign displays as well texts used for commercial purposes. People from Ancient Greek and Rome also routinely engaged in lost and found advertisement. Wall paintings as well as rock paintings from ancient world are a strong indication of the long history of advertisin.

Wall paintings and rock paintings for commercial advertising were found in various parts of the world in different continents. Indian rock art paintings were the origin of wall painting in the world. Indians engaged in this activity starting in 4000 BC. Oral techniques were used to advertise candy in ancient China according to evidence from Classic of Poetry. People played bamboo flutes while selling candy to attract customers.

Besides being used to promote and sell products and services, advertising is also used in reassuring shareholders and employees of the success and viability of a company. Commercial adverts increase the level of consumption of commodities through branding. Branding helps consumers to associate certain commodities with certain qualities. Messages used in advertising are often paid for by sponsors and they are viewed through various media outlets.

Airing of advertisements to the media is done through many media outlets including television, radio, text messages, direct mail, magazines, newspapers, and the internet. Advertisers are classified as commercial and non-commercial. Commercial advertisers as suggested by the name advertise consumer services and products to increase their profit margins from increased sales. Commercial advertisers are mainly business entities.

Normally non-consumer commodities are what non-commercial advertisers advertise. Non-commercial advertisers include interest groups, political parties, governmental agencies, and religious organizations. They may utilize public service announcements and other modes of persuasion which are free. The estimated advertising cost in 2015 was 592.43 billion US Dollars. Internationally, the industry is commanded by four advertising conglomerates. These conglomerates are Publicis, Interpublic, WPP, and Omnicom.

Products and services can be advertised in any medium. Commercial advertising is done in media such as wall paintings, mobile telephone screens, cinema, web banners, in-flight advertisements, bathrooms stalls, posters, billboards, town criers, and skywriting among others. In Belize, types of advertising in use are many. They include television, radio, press, billboard, mobile billboard, informercials, online, in-store, coffee cup, domain name, sheltered outdoor, and street advertising.

Public interests in the advertising industry have always been protected through regulation. An example where regulation has been applied is where tobacco products are banned from being advertised on television. Europe is currently debating a lot about the issue of advertising to children.




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