Monday, April 11, 2016

Attracting Customers By Using Unique Promotional Items

By Anthony Clark


A lot of companies will at some point require advertising or marketing to increase sales and attract customers. Radio commercials and adverts in the local press can be effective and this works for a lot of businesses. Another way of boosting business is by using unique promotional items and many are now available.

Promotional items come in many different forms and it is important to select the correct type to suit your area of business. Many people use clothing such as shirts and hats with their company name on. Others will use music or video to promote their products and these can produce some good results.

A lot of companies will attend exhibitions and conferences and hand out things that feature their name or logo. In recent years flash drives with text or pictures on have become very popular as give away items. Another modern day item that is proving a winner is mobile phone cases and tablet protectors which can be customized to advertise your services.

Some larger companies with bigger budgets will use various modes of transport in their promotional campaigns. Cars, buses and trucks are often decorated and illuminated and will drive around different areas of the neighborhood trying to attract new clients. Airships attached to buildings and planes towing large banners are also frequently seen and even though they are quite costly they are extremely successful and they are very eye catching.

A great way to introduce new customers to your product is to give them a free sample of what you have on offer. This has proved very successful with food companies who will offer small portions of the products they make or sell. Another idea which many businesses such as sports teams have used is to let kids have free entry if they are with a paying adult.

If you campaign is trying to attract small children and you are giving product away it is imperative that the items are suitable for youngsters. Any merchandise purchased from another company should be checked o ensure it is fit for the job. Any products with sharp or protruding edges and things that are fragile should be avoided.

When you are looking for a company to supply your merchandise there are many firms now specializing in this field. Most can be found on the internet and after letting them know what kind of marketing you need they will tailor products to suit. A consultation with these companies can be very beneficial as they will often make suggestions which may be more effective for your line of business than the original idea.

When using items to promote your company it is always better to use a good quality product if your budget will allow. Giving away something that breaks or wears out very quickly can have the opposite effect and this should be avoided. When you are using pieces of clothing it is very important to offer as many sizes as you can and in various colors especially if you are going to give it to potential customers.




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