Monday, September 21, 2015

Meet With Your Willing Consumers On Social Wifi

By Ron James


You can identify and create a relationship with your clients using WiFi as a social tool. Your customers can access the internet using the Facebook WiFi router and interact with you and their friends. You can use the platform to collect customer rating on your service and feedback from their experiences at your business. You can then improve your offering depending on the feedback received from the social WiFi.

This WiFi can be used to set up promotional campaigns in real time, conduct surveys and send targeted emails. It is also an attraction to your clients as they are able to access free internet at your establishment. The WiFi Hotspot System requires no WiFi codes and you do not need to open new accounts for each of your customers that connect to this service. Clients only check-in on Facebook at your premises and connect.

The business model also enables to attract your customers frictionless, as they are not required to download any apps, or work out any key chains on their mobile devices. You can easily convert your clients to loyal customers and talk to them more often. Moreover, you can identify the dissatisfied ones and seek their feedback, to help improve your services in the next visit.

You can automate and manage your marketing programs via the hotspot. You can schedule and run coupons, social messages and emails. It is also possible to analyze the visitors data in real time as visitors check in. You get exact numbers of the customers that checked in and rating each of them gave the service. Every visitor would be requested if he or she would like your page.

Your business location and information appears on the visitors walls. Their friends can trace your premises by the information that is posted on the pages and visit your business. Furthermore, more traffic on your Facebook pages raises your ranking in search engines and in the nearby tab on Facebook.

Facebook WiFi can only be relevant to your business pages with valid locations. If you would like to set up the hotspot in more than one location, you would need to create different pages for each location that your enterprise sits. Facebook can assist you open additional business if your enterprise is already using this product.

Facebook WiFi is only available on some router models for the moment. However, it is expected that more models will join in the future. Here are some of the compatible routers: Cisco wireless routers, Meraki wireless systems, Netgear AC 1750 router, Open-Mesh wireless products, D-link WiFi DIR-865L, Intelbras Roteador HotSpot 300 and Aruba Network wireless products.

Access to information and more choices have made customers harder to convince. Most of the clients are not wooed by high-pressure campaigns and cheap enticements to buy a service. Taking on your customers on social media is a soft approach to marketing. Customers interact with your products as they socialize without bombarding them with advertisements. You also get to know how your brand is fairing in the market without spending a fortune on marketing. You can use this tool on any business despite its size and the industry that you are serving.




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