Saturday, July 18, 2015

Tips For Creating Better Custom Trade Show Displays

By Phyllis Schroeder


There are numerous industries these days that are looking for marketing strategies that are effective for their business. One of the many marketing strategies that can be used nowadays is the use of custom trade show displays. No matter what field it is, be it healthcare, insurance, government, education, technology, or food, the tradeshow should be a good option for marketing.

This particular display highlights the products that you have to offer to the market. It should increase the exposure you have in the industry. If you want to make this a big success, then there are several tips that you must take advantage of. Here are the best tips you can use if you want to make your business shine during the tradeshow.

First, you have to develop a theme. The theme that you use does not have to be expensive or elaborate. What you should display should be related to your business or sales pitch. If you are selling laptops, then you better make the display relevant to the product that you are selling in your business.

You must also learn to use audio and video materials to your advantage. When you are picking out what audio and video materials to use, you have to pick out the ones that are engaging, interactive, and informative. These materials can easily catch the target market's attention. It can keep them coming to your display booth.

Special effects can be added to your booth so that it highlights the flagship products you plan to offer to your market. You can install it in the booth together with the video and audio materials that are necessary for the display. Pick out the best special effects that you can find to improve the value of your booth.

Music is also a requirement for the showcase. The music that you choose to play during the showcase should be relevant to your company as well as to your sales pitch. You have a wide variety of music to choose from, ranging from metal to slow rock. It is up to you to decide which music is suitable for the business.

Prepare enough promotional items to give out during the tradeshow. You can pick out any kind of promotional item to hand out during that event nowadays. You can choose to give out calendars, imprinted pens, pins, candles, or t-shirts. Make sure that these promotional items have the company's name and logo, to remind potential buyers of your company when they see them.

The company mascot should be prepared for this tradeshow. Remember that the mascot draws the crowd's attention to your booth. You have to ensure that the mascot you are using for the display is one that actually makes your booth stand out. You can rent out a costume for the display for the mascot to wear.

If you can afford it, you might want to consider hiring a celebrity spokesperson. It might take a hefty sum out of your budget if you hire supermodels or high-class actors. Instead of national-level actors, you might want to consider hiring the local ones for this showcase. Hiring them is significantly cheaper.




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