Sunday, January 4, 2015

"user" & Why Long Island SEO Experts May See The Term Decline

By Arthur Williams


What are some of the most common words that we connect to the men and women who purchase products? Time and time again, we find ourselves going to "customer," even though many retailers insist on referring to each individual as a, "guest." Facebook fans have been considered, "users," which may see a change in the future. If you are curious as to what this means, exactly, there are a few points that attention can be drawn to by Long Island SEO.

According to an article on The Atlantic, Facebook director of project design Margaret Gould Stewart said that Facebook does not use the term known as, "user." The reason that Gould gave was that the company wanted to refer to these individuals as, "people," even when it comes to outlining analytics and the like. It's an understandable business move, on the part of Facebook. After all, Facebook fans want to know that they are being viewed as more than just statistics.

It seems like just about any major company wants to see certain words used over others. For example, when I worked in retail, we were instructed to refer to our customers as "guests," since it was seen as the friendlier term. In fact, it was to the point where using "customer" by accident resulted in a minimal reprimanding. This, to me, showed just how important certain terms were and how much businesses focused on them being utilized.

Even with this in mind, I don't think that everyone will take part in using "people" to address Facebook users as. We have become programmed to use certain words to the point where it seems like anything else is too alien to make a permanent mainstay. However, effective marketing endeavors done by Long Island SEO experts may help matters. It's just a matter of consulting firms like fishbat quickly to ensure that the most positive results occur.

No one can argue with the fact that "people" seems to carry a more positive connotation than "user," which is what Facebook has recognized. After all, no one should be generalized, especially when everyone has their own lives and responsibilities which are unique to them. As a result, this shift in terms makes sense. However, it has to be able to catch on and I am sure that it will do so, if it allowed the time and effort needed to make it happen.




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