Thursday, November 20, 2014

Yelp: Can A Long Island Advertising Agency Take Advantage?

By Rob Sutter


You probably already know what Yelp is all about. It's easy to see that a website like this is known for being a hotbed, of sorts, for reviews associated with various companies. One of the best parts of Yelp is the way in which all industries can come together, which is a point that no Long Island advertising agency can ignore. In order to better understand how such an agency can use Yelp, here are a few points of description which are more than worth noting.

Make it a point to create a Yelp profile as soon as possible. This is the first step that firms along the lines of fishbat will tell you about and for good reasons as well. Depending on how long your business has been around, it's very possible that another page will already be set in place, which means that you will have the ability to claim it, provided you have the desire to do so. A step like this is of the utmost importance, as any Long Island advertising agency will tell you.

A Long Island advertising agency may also tell you about photos and how essential they are to a Yelp profile page. Photos, as you may know, can distribute information differently than what text alone can bring. They offer visuals, letting potential consumers better understand what they are in store for if they decide to do business with them. It's a tremendous point of discussion, as you can see, and it's one that should be taken into account by those looking to make the most out of Yelp.

As your business grows, you'll start to see more and more reviews added to the website. Instead of ignoring the reviews in question or just letting them come through, make it a point to engage. Maybe there is a negative review that arrived on Yelp; this is where you're going to want to interact with the person who submitted the review in question. Answer any concerns that might be illustrated, as this is a tremendous way of going about reputation management on Yelp.

Yelp is, to put it a simply, a website primarily designed for reputation management. However, if you believe that this is the only function associated with said website, you would be mistaken. It's a great social media channel that, sadly, gets overlooked when it can actually present a number of benefits in the long term. Focus on said benefits and, before long, you will start to see just how effective a website like this can prove to be.




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