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Entertain all the possibilities

With iTunes in the Cloud, the music, apps, and books you purchase automatically appear on all your devices. Or you can download only the stuff you want — including movies and TV shows — to just the devices you want.1 It’s all part of iCloud and iTunes 10.6.

What's new in iTunes.

As part of iCloud, iTunes in the Cloud takes what you buy on iTunes on one device and pushes it to all your other devices, wirelessly and without syncing. With iTunes Match, even the songs you’ve imported from CDs are stored in iCloud — so you can access them on your iPhone, iPad, iPod touch, Apple TV, Mac, or PC. And the iTunes Store now features thousands of movies and TV shows in stunning 1080p HD.

1080p movies and TV shows.
A new definition of great entertainment.

The iTunes Store now features thousands of current and classic movies and TV episodes in stunning 1080p HD. Rent or buy the hottest HD movies and buy your favorite TV shows and start enjoying them in moments. The iTunes Store automatically downloads the highest-resolution video your device will support, so you’ll always see the best possible picture.1 And with iCloud, you can start watching those movies and TV shows on one device and finish them on another.

Buy here. Automatically get it everywhere.

With iTunes in the Cloud, the music you download to one device automatically appears on all your devices. So the song you buy from your Mac at work is ready and waiting for you on your iPhone when it’s time to drive home. Regardless of where you click or tap Buy, iTunes will automatically download your new songs, apps, and books to your other devices over Wi-Fi or a cellular network.2

Individually download past purchases.

When you buy a song, movie, TV show, app, or book from the App Store or the iTunes Store, iCloud stores it in your purchase history. So you can download what you want, from any of your devices, to whichever devices you choose.2 For example, if you don’t want your iPad to automatically download everything you buy on your iPhone, you can choose just the things you do want to download — song by song, movie by movie, app by app, and book by book.

A match made in iCloud.

With iTunes Match, even songs you’ve imported from CDs can be stored in iCloud. And you can play them on any iPhone, iPad, iPod touch, Mac, or PC — whenever you want and wherever you are, without syncing. iTunes Match is just $24.99 a year.3

Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to iCloud for you to listen to anytime, on any device. Since there are more than 20 million songs in the iTunes Store, chances are, your music is already in iCloud. And for the few songs that aren’t, iTunes has to upload only what it can’t match. Which is much faster than starting from scratch. Once your music is in iCloud, you can stream and store it to any of your devices. Even better, all the music iTunes matches plays back from iCloud at 256-Kbps AAC DRM-free quality — even if your original copy was of lower quality.